Check out these websites if you’re looking for a new logo for your private label ecommerce business.
A logo is an important reflection of your brand and business. Many Amazon sellers who start their own private labels ignore this aspect of their business—they just don’t see the value of paying for a logo that won’t be seen outside of Amazon.
But a good logo design reflects on the company and the brand. Good logos stick with customers and create lasting impressions.
Creating a good logo is a fantastic way to grow a business, especially if those products are shared on social media.
99designs is a popular service for many business owners. That’s because they help connect you with designers, or they’ll help you run a design contest.
The design contest works well for people who need a brand logo and don’t quite know what they’re looking for.
By running a contest, business owners can solicit designs and styles. They can then choose which design or logo they like best.
The benefit of this is that customers now have a designer whose style they prefer. This eliminates having to look for a different artist or designer for the next project, and it keeps the brand more consistent.
Fiverr is a popular platform used by many Amazon sellers for quick copywriting and design.
But finding the right person and getting the results you want may take some attempts, as well as time and money. Make sure you make arrangements for the source files (vector files) or copyright transfer documents beforehand.
One potential issue with freelancers is that you’ll only get one style, but you can browse through the designer’s portfolio beforehand to see if the style will be a fit with your vision.
Visit these other freelance websites where you can hire designers to create your logo:
One thing to consider from freelance websites is that your logo isn’t copied in any way from other sources. Here are two other important considerations when hiring freelancers:
Do they transfer source files to you? What files?
Is there a copyright ownership transfer?
Having a logo to start makes your business more professional and sets you apart from other Amazon sellers who have no brand presence. The alternative is to have a generic logo and lose the reputation you’ve built if you decide to change the logo to a better one.
Like this article and want to read others? Check out our links below.
Optimizing your PPC campaigns on Amazon can be a daunting task if you’re new to the world of advertising. Make sure you’re getting the most out of your advertising budget by using one of these services to help you reduce wasteful spending and increase sales.
If you’re new to Amazon, learning all the different tricks and tips can sometimes feel overwhelming. One way to boost your sales is to start with a small advertising budget.
Using PPC is a great way to start gaining sales. But targeting the wrong keywords can lead to a lot of wasteful spending. Check out one of these services listed below to see if they can help you with advertising on Amazon.
Services and pricing structures are current as of the date of this article. Visit the website for any new pricing and features.
SellerZen is not affiliated with any of these services, nor does SellerZen endorse any of these services. We’ve created this list only for informational purposes, so do your own due diligence before you sign up with any services listed in this article.
Sellics offers a suite of tools with pricing based on your annual sales revenue. At the lowest subscription for $0 – $60,000 revenue, the annual plan comes out to $47 per month. There is a 14-day free trial period available.
This plan gives you access to all Seller Edition tools, including the PPC Manager and Amazon Ranking Optimizer.
Thinking about launching your own online business? Learn about the pros and cons of these common ecommerce business models.
Traditional retail models no longer apply today. Businesses that want to succeed today can no longer open a brick and mortar store and expect a captive audience.
New tools allow businesses to streamline and automate. If you’re an Amazon seller, check out our list of apps and tools to see if any can help your business.
Use a combination of these different business models to maximize your revenue!
With this model, you sell products and have another business fulfill the order. This can be a wholesaler or a manufacturer. Many sellers use online marketplaces like Alibaba to fulfill orders, but long ship times may deter some customers.
For instance, you’d set up an ecommerce store or list an item on a marketplace like Amazon. When someone purchases from you, you’d send the shipping information to the business, who would then pack, ship, and provide you with the tracking number.
Low startup cost because you don’t have to purchase, store, and ship products
Lower risk because you don’t have to worry about having old or dead stock due to changing trends or updated models
Add products to your ecommerce store quickly
Sell a variety of products across diverse categories since you don’t need to warehouse products (food, toys, fashion, or other perishables)
No need to handle shipping logistics
You’ll have to rely on the other business to pack and ship the correct products in a timely manner
You’ll have to sell the products, effectively providing marketing and advertising for other brands in addition to your store
A lot of competition because of the ease of entry and low startup cost
No control over order fulfillment (stock, packaging, tracking, etc.) and stock on hand
Less control over customer service since you rely on information provided by another business
Generally lower profit margins than other business models since you’re not buying in bulk
With this model, you’d sell mainly to other businesses instead of the end consumer.
Some wholesalers may sell to customers. Businesses like Costco and Sams Club sell using both business to business and business to consumer models.
You’d need to contact the manufacturer or distributor to open an account. Requirements will vary. For instance, some may require physical storefronts while others may want a website. Others may have a minimum order quantity.
Larger volume of sales since you’re selling to other businesses
Recurring sales to businesses since they’ll want to restock
Other businesses or retailers will advertise your products
Set minimum order quantities so you don’t have to deal with a lot of individual orders
Businesses will seek out your products once you’re established
There’s usually less competition because of the high initial capital investment required
Established customers may be able to purchase on terms like NET30
Requires large warehouse to store inventory
Need a large capital investment so you can get good prices
Requires employees to handle warehousing and support
Selling on credit introduces its own risk
White Labeling (or Private Labeling)
White labeling is the practice of rebranding or relabeling another company’s products with your own label. The white label usually includes some minor changes, though this may not always be the case.
You may be able to find domestic suppliers in the US willing to put your label on their products.
Having a white label today is much easier than it was even a decade ago. The relative ease and low cost of getting products manufactured in China and shipped to the United States make white labeling popular for many businesses.
Amazon sellers may be more familiar with the term Private Labeling, which is a similar practice.
You have control over distribution and pricing of your products
You can add value to the product by bundling it with other products
Your marketing efforts will nurture your brand
Cheaper and easier to white label than to develop a new product that requires research, design, and factory retooling
Less risk than manufacturing and marketing a new product since you’re selling a product that already has a proven demand
Can quickly expand your product catalog to offer complementary products
Higher profit margins than dropshipping
Low cost of entry means anyone with access to more capital can compete with his own private label product
You depend on the manufacturer to deliver products as ordered (miscommunication and quality control)
Potential to have long lead times, missed deadlines, and other issues related to shipping and customs
Need to develop a brand: logo, marketing, website, and packaging
More policing of your brand and products on different marketplaces
Supplier may sell your product to other private labelers if you’re not careful
You’ll be competing against established brands in your niche
Be careful of intellectual property infringement
Manufacturers create the products to sell, generally to distributors and wholesalers.
Many manufacturers are now based outside of the USA because of the lower cost of doing business. Domestic and foreign manufacturing each have their own challenges.
Many of the advantages are similar to distributors, like recurring sales, marketing, and minimum order quantities.
Many people also manufacture or produce in small batches and sell direct to consumers via marketplaces like Etsy and Amazon.
Generally larger volume of sales to wholesalers and distributors
Set your own price for products and implement MAP
Less competition since the cost of entry is so high
Control over quality assurance
You have control over the supply of products
Requires large capital investment for building, machines, and employees
Higher operational expenses
Changes in trends or consumer demands may lead to high retooling costs if products are specialized
The growth and popularity of online shopping have changed how people buy and sell.
Many businesses have now moved to online sales, forgoing traditional brick and mortar stores. Lower operating costs and a larger online audience make ecommerce more appealing.
Many third-party sellers on Amazon, Walmart, or other marketplaces now use a hybrid business model. Businesses may sell as a third party through one marketplace while doing wholesale on another. Check out these popular marketplaces and the fees they charge sellers to see if one is a fit for you.
Offer subscription-based businesses that offer both service or consumer goods
Sell artistic designs through print-on-demand websites like Amazon, Teespring, or Threadless
…and other combinations!
As new technologies are developed, new opportunities will arise for people with entrepreneurial spirits. The explosive growth of Shopify and similar ecommerce solutions have simplified starting an online business. Or start selling on marketplaces like Amazon and eBay without the need for a storefront.
If you want to start an online store for free, there are a few free ecommerce solutions that you can try. Or sign up for a marketplace like Amazon or eBay for free to start selling today.
The ease of starting a business has only made competition tougher, requiring businesses to automate, streamline, and cut costs. The result is that customers have access to a wider variety of products, better prices, and improved customer support.
Pictures can be misleading, and they don’t provide the kinds of detail and nuance that videos can provide, especially in the hands of someone familiar with the product.
Sellers with more complex product offerings can demonstrate installation, usage, and other unique features that customers may overlook.
Here are some other benefits of Live:
Streams show up on the Amazon app, desktops, and mobile devices
Videos show up on product detail pages, store, and on Amazon.com/live
Increase sales with featured products on your stream
Interact with customers during your stream
How to start using Amazon Live
If you meet the two requirements above, simply download the Amazon Live Creator app and sign in using your Professional seller account.
Follow the prompts to start your live stream and increase sales!
Some tips for live streaming
If you’ve never streamed live video before, you’ll want to consider these tips before you start. Even if you have an amazing product that everyone loves, new customers will be turned away if you make careless mistakes.
Consider your background and space
If you’re selling kitchen products or food, then it makes sense that you’ll want to demo your products in a kitchen setting. Selling food and live streaming the video from an office setting may not be a good idea.
Do a few test recordings to see if the spacing and lighting works well before you go live. Take some time to arrange your setting with good lighting and props so that you make a good impression on customers.
Make sure your setting isn’t cluttered with unrelated or unnecessary items. If the item doesn’t serve a purpose, then remove it from the frame.
Practice makes perfect
Even though it’s a live stream, consider practicing what you’re going to say, how you’re going to say it, and what you’re going to wear.
Practice in front of a mirror so you can see your mannerisms. Do you make any hand gestures that may distract viewers? Do you act unnatural and stiff?
You’ll want to exude confidence and happiness. In addition to being an authority of the product you’re featuring, you’ll want to be engaging and interesting.
But you also don’t want to appear forced, as though the performance is taking a lot of effort.
Be honest and transparent. Avoid lying about your product or mumbling and using filler words like “uh” because you haven’t practiced. These behaviors give viewers the impression that you not only lack confidence but that you also don’t know your material.
Accordingly, consider your posture and make eye contact with the camera instead of the product or a script. Looking at your hands or at a script gives viewers the wrong impression about your confidence.
Mastering these skills will set you apart from other poorly planned live streams.
Get to the point
Customers don’t have all the time in the world. You’ll want to cut out excess or unrelated discussions. Introduce yourself and the brand or business. Introduce the product, and get to your selling points.
Customers who watch the video will already be interested in the product. They’ll be looking for a reason to buy. You’ll want to give them that reason, so stories about your weekend will only turn them away.
Market and announce your live stream to get an audience
Many people incorrectly assume that “live” streams are spontaneous occurrences, but professional streamers often spend a lot of time preparing their performances.
Simply streaming live won’t automatically translate to more sales. You’ll want to make sure to alert your customers about the stream beforehand. Whether it’s through social media, your website, or your email list, you’ll want people to watch and engage with you.
Once you start, you’ll want to provide regular streams so customers can return. Just doing one may not help you. With regular streams, you can build up your brand and customer base.
Creating videos may seem like a daunting task for sellers. As a seller, you already have so much more to deal with, but you may be able to improve your sales more with video than with PPC.
Customers don’t often read product details. Video streams will allow them to see the product live. Live streams will allow you to launch products, demonstrate features, and build your brand and reputation.
Your ecommerce storefront up and running, and sales are starting to come in. You’re now likely wondering what the next step should be. It would be a mistake to sit by and hope business picks up. You have to be proactive!
To give you a few ideas for what you can do next, we’ve brought together a few great tips to improve your sales.
Actively Seek Out New Business
Take steps to draw in new customers. Don’t expect them to just happen upon your website without you putting any effort in!
Whether you set up a referral program to gain some free marketing from your current customers or establish and maintain a presence on social media, there are many ways to get new customers.
Here are some other ways you can increase sales:
Advertise on social media platforms like Instagram, Facebook, or Pinterest using shoppable ads
Send emails to your current customers regarding sales or new products
Provide content like videos or articles to describe or demonstrate your products
Advertise using PPC
Offer Incentives To Buy More
Another great way to improve your ecommerce business is to sell to your loyal customers.
Giving your current customers incentives for placing larger or more frequent orders can be a great way to increase profits, with no cost or little effort spent on your part!
One great way of doing this is by offering discounts on products where production costs are low. You may be able to increase production, reduce costs, and still maintain the same profit margin even after discounts!
You can set up a customer loyalty program to reward your best customers. Offer them free products, services or discounts after they’ve purchased a certain amount.
There is a reason you find many businesses these days offering rewards programs: they work!
Avoid Lost Sales and Abandoned Shopping Carts
A common problem many ecommerce businesses face is customers leaving their site without completing their order.
In fact, between 60 and 70 percent of visitors do just that! This results in a large loss of potential revenue.
Identify what is causing customers to change their minds. Typically, customers will abandon their shopping carts due to additional fees such as shipping costs or taxes, which is a sign that your price is not competitive.
They may seek out alternative marketplaces. If they find it cheaper elsewhere, they are going to end up buying from your competition!
There are several techniques you can employ to take these missed opportunities and turn them into sales. One of the most effective methods is by sending follow up emails.
Most ecommerce platforms offer this feature, and by setting up a steady trickle of follow up emails, you may entice your would-be customer into placing their order!
To make the most of this strategy, here are a few tips:
Send out a reminder to the customer, showing them what was left in their shopping cart
Be attention grabbing! Create enticing headlines and copy, as well as photos, to draw them back to your product
Upgrade Your Website’s Content
Take a look at your product descriptions and ad copy to find ways to improve. Try adding some great videos or photos to your product listings to make them more appealing.
Look at your website from a consumer’s perspective. Use visually stunning images, invest in professional product photographs, and avoid stock images that look cobbled together from free clip art.
Take this opportunity to do a little SEO optimization. Identify and add new keywords and meta tags to your pages, pictures, and articles.
Proofread and revise your content. Give relevant information and avoid being too wordy, as blocks of text turn away customers.
Increase Your Prices, Within Reason
Your customers might not like it, but increasing the prices on some of your products by a small amount is another great way to increase sales.
If you currently offer free shipping, consider charging for it, or increase the minimum amount for free shipping.
Many people associate quality with the price: the higher the price, the better the perceived quality. Many brands rely on this perception when determining a price.
The opposite is true. If you see a brand name product sold at low prices, you’ll question its authenticity.
But you don’t want to increase your price so much that it’s beyond your customer’s range, nor do you want to charge so much that you drive your customers away.
Coming up with the right price can be difficult, but with a little trial and error, you’ll be able to find the right price.
Offer Occasional Discounts and Price Drops
Everyone loves a bargain! Offering your customers discount codes or advertising price drops are some great ways to draw attention to your website!
However, you’ll want to avoid offering too steep of a discount, as this can end up scaring customers away. Constant sales may give your customers the impression that your product is cheap.
Worse, they’ll see your sale price as the new “normal” price, making it more difficult to complete sales in the future.
By offering up single-use promo codes or short-term sales on your most popular products, customers who were on the fence about buying may be pushed over the edge, resulting in increased sales!
Temporary sales are another great way to take the more frugal shoppers amongst your customers. They’ll then be advocates for your brand.
Bargain hunters love finding a good deal and are more likely to share their findings with their friends via social media, resulting in some free advertising for your business.
Diversify Your Offerings
Even if you’ve been successful by focusing on one channel, branching out into other potential channels is in your best interest. By adding additional options to your product line, exporting or importing your own products, or establishing yourself as an expert in your chosen field, you’ll open up new avenues for profit!
Many sellers may rely on one marketplace like Amazon, but when their account is suspended, their sales may completely stop while they’re frantically trying to correct the issue. In the meantime, they still have expenses.
By diversifying, merchants can reduce the impact of one marketplace having an issue while they work to resolve problems.
Offer Upgraded Items and Complementary Products
After finding products that your customers enjoy, don’t sit by and let them do all the heavy lifting! Upselling, or enticing your customers into buying upgraded items or complementary products, is a great way to grow your business.
Offering your customers a larger variety of products to choose from will increase the likelihood of them buying from your storefront, and a larger catalog will make your products appear all the more attractive.
Growing Your Business Doesn’t Have to be Difficult
Whether you’ve been running your ecommerce business for days or years, you’ll likely be looking for ways to grow your business. After reading through this article, you should have some better ideas on what techniques you can employ to accomplish this task.
Whether you end up acting on a few, or all, of these great tips, you’ll likely find that your sales start to pick up once you’ve started being more proactive about the growth of your business!
Use email marketing tools to help build, nurture, and grow your brand awareness. Many ecommerce businesses don’t leverage email marketing to grow their brand. Or they’ll use it in a way that turns customers away from the business.
But email marketing can be a powerful tool to introduce new products, increase sales, and build your brand reputation.
Look through our list of the top email marketing services that you can start using today to build your customer list. Most, if not all, of these services offer the same basic features, so don’t let the lack of detail stop you from using any one service.
Some of these email marketing services even have a free plan for small businesses! We’ll note the cost of their most basic plan or tell you if there’s a free option so you’ll have an idea of costs.
Their lowest Pro plan is $89 per month with an annual contract. This allows up to 10,000 contacts and 1 user. Not all features of Emma are included in this plan, so you’d need the pricier plans to use all of the features.
Their basic Email plan for a list size of 1,000 starts at $15 per month billed monthly. This plan includes limited email marketing and marketing automation features, and it’s available for 1 user only.
Check out this list of must-have eBay tools, apps, and websites to maximize your time when you flip or resell items!
There are a lot of inefficiencies when it comes to flipping or reselling. Many sellers perform tasks manually and waste precious minutes throughout the day when they can automate or streamline certain processes. All those few minutes add up, sometimes to more than one hour!
That’s one extra hour to relax, source even more products, or even list and sell more! By streamlining your processes, you’ll be more competitive, increase your revenues, or just relax with your newfound time.
Save time from having to search, filter by sold and current listings, and estimating what the average selling price for your item is on eBay. Instead, type in the item on Checkaflip to get the average current and sold price for items on eBay.
Filter by new and used and get a better idea of how many of the listings have sold to estimate demand and likelihood of a sale.
Most sellers probably already have this app. But for those of you who don’t, download this app now! eBay’s app makes listing items very easy. You can simply scan the barcode of an item and snap a few pictures to get your item listed.
Ever wonder why some listings sell better than others? It’s because titles, descriptions, and images are better optimized than other listings. Use Title Builder to look up Hot, Popular, and Searched keywords on eBay to optimize your listing titles and get those sales!
If you’ve been around eBay long enough, you’ll recognize this site. Type in a keyword or a product you want to search for, and this website gives you search results for spelling mistakes made by careless sellers.
These unoptimized listings allow you to purchase products at a very low price for resale at the market rate.
Want to know what your total profit is after an item sells? Use this calculator to give you a fairly accurate estimate of your eBay and PayPal fees. Enter your Cost of Goods to get your net profit for the sale.
See if you can get cheaper rates through Pirate Ship to save on shipping fees!
Also try FitShipper if you want to see packaging dimensions and rates.
Use one or more of these apps today to streamline your workflow for eBay! Veteran sellers will recognize at least one or more of these useful services. If you’re new, don’t waste any more time or money by doing things manually.
Loans may be difficult to get for small businesses that sell online. Many third-party Amazon sellers often don’t often have traditional business plans or collateral that banks want for loans. That leaves Amazon sellers with very few options when it comes to securing funding and additional capital for inventory. Many sellers who rely on Q4 sales struggle without additional capital to boost their revenue.
It’s especially frustrating for sellers who have a popular product but no way to get enough inventory to meet demand. Some use personal credit cards or secure short-term loans from friends and family. But even these options may not be enough to get the best prices to maximize profit on popular products on Amazon.
Other options for securing additional capital take too much time, increasing the time it takes to get products into Amazon. Meanwhile, listings without stock lose sales velocity and overall product ranking.
We’ll list some of the more popular solutions Amazon sellers use in this article. These services specialize in lending to Amazon sellers, so they’re familiar with what selling on Amazon entails. Take a look at our massive list of Amazon services, tools, and apps!
Information and rates are sure to change after the publication of this article. Please visit the site for the latest rates.
SellerZen is not affiliated with any of these services, nor does SellerZen endorse any of these services. We’ve created this list only for informational purposes, so do your own due diligence before you sign up with any services listed in this article.
Financing with no payments until inventory is shipped and starts selling
Pay off debt as soon as inventory starts selling
Low rate fee instead of APR
Use one of these loans solutions if you need capital for your next inventory purchase. Reduce your cost per unit and increase your profit margin for popular products on Amazon! For many sellers during Q4, many of these loans can easily be paid back within a few months, reducing overall fees.
Boost your revenues with a capital infusion from one or more of these services today!
Like this article and want to read about other services that can help your Amazon business? Check out the following:
Check out these 17 free live chat services and 15 popular paid live chat services! If you’re looking to increase customers engagement, support, and satisfaction, then you’ll need a way for customers to communicate with you.
Gone are the days of phone calls and emails. If a customer has to wait more than an hour to get a question answered, he’s likely to have moved on. These popular free live chat apps will allow you to engage and interact with customers immediately. Increase conversions, sales, and revenue! Run reports to identify problem areas with your website or products so that you can improve customer satisfaction and loyalty!
Once you’re ready to move on, you can upgrade to their paid subscriptions to unlock even more features like reporting and analytical tools. Or move away from your free live chat service and toward a paid live chat app that offers that features you need!
Some of these services offer useful features that may help you grow your business. As these services are constantly growing, improving, and adding features, you’ll want to visit their sites for the most up-to-date information.
Just because a feature is missing from the list of free live chat apps doesn’t mean that they don’t have it. The businesses listed here may have added the service since the publication of this article.
Free Live Chat and Customer Engagement Service
The following messaging apps for customer engagement either have a basic free option with limited features, or they’re completely free to use! Browse through each application to find the service that best fits your business needs!
We’ll list the features each free service includes.
Integrations with WordPress, Joomla, OpenCart, and 100+ more
Agent to agent messaging
Geo IP tracking
Ban / unban visitors
Paid Live Chat and Customer Engagement Service
If the free apps just don’t have the features or support you’re looking for, then see other popular paid live chat or engagement apps below. Or you can upgrade once your business has outgrown the free option.
Sign up for Amazon’s Subscribe and Save to earn customer loyalty, increase sales, and maintain consistent sales! Amazon’s Subscribe and Save allows customers to receive regularly scheduled shipments of products they need with a small discount. What that means for you as a seller is that you’ll have recurring and consistent sales.
Subscribe and Save also fosters customer loyalty to your brand. Whereas most sellers have to compete for individual sales, sellers who offer Subscribe and Save will not only retain their customers, but they’ll continue to add more customers and increase sales as well! This way, your advertising and marketing efforts have a lasting and additive effect instead of just working to get individual sales.
How Subscribe and Save Works
The customer shops for a product
The Customer sees the Subscribe and Save option on search results and on the product detail page
Customer adds the product to cart with Subscribe and Save
You get a repeat customer
The customer is likely to purchase other products from you
You get a dedicated Subscribe and Save storefront to attract more customers
Product Eligibility of Subscribe and Save
Not all products are available for Subscribe & Save. Below are the categories that are eligible.
Automotive Parts and Tools
Health & Baby Care
Home Tools & Home Improvement
Lawn & Garden
Sellers also have to adhere to certain requirements for the program. Those requirements are:
85% in-stock rate (26 of the past 30 days)
Limited to Lightning Deals or Coupons for promotional offers or you may get a pricing violation
If you withdraw or remove Subscribe & Save from your products, you’ll still have to fulfill orders for up to six months
Pricing (fluctuations) or inventory (low or no stock) violations will result in removal of Subscribe and Save option
Benefits of Subscribe and Save
For sellers, the benefits of Subscribe & Save are obvious: increased and consistent sales, repeat and loyal customers, and increased visibility through a dedicated storefront. Customers who subscribe to your products are more likely to purchase other products that you offer through your subscribe and save storefront.
That’s due in part to the added discounts they receive for having more subscriptions. For example, customers who have 4 or fewer subscriptions delivered on the same date in the Grocery category will only get a 5% discount. But if they have 5 subscriptions or more, their savings increase to 15%.
The benefits for customers are:
Extra savings for customers
Savings range anywhere 5% to 20% for diapers from Amazon Mom
Ability to set purchase schedule
Like this Amazon article and want to learn about other Amazon services? Check out these articles:
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