Amazon PPC Optimization Services

Optimizing your PPC campaigns on Amazon can be a daunting task if you’re new to the world of advertising. Make sure you’re getting the most out of your advertising budget by using one of these services to help you reduce wasteful spending and increase sales.

If you’re new to Amazon, learning all the different tricks and tips can sometimes feel overwhelming. One way to boost your sales is to start with a small advertising budget.

Using PPC is a great way to start gaining sales. But targeting the wrong keywords can lead to a lot of wasteful spending. Check out one of these services listed below to see if they can help you with advertising on Amazon.

Services and pricing structures are current as of the date of this article. Visit the website for any new pricing and features.

SellerZen is not affiliated with any of these services, nor does SellerZen endorse any of these services. We’ve created this list only for informational purposes, so do your own due diligence before you sign up with any services listed in this article.


AdBadger home

AdBadger has a 30-day trial that you can use. Their most basic plan is the Entrepreneur plan, which starts at $107 per month for advertising budgets of up to $1,000 per month.

Core features include:

  • 5-minute optimization setup
  • Detailed visual reporting
  • Sync with Amazon
  • Easy instructions
  • Rapid campaign creation
  • Join expert PPC group
  • Negative keyword whitelisting
  • Automated bid and negative keyword management
  • Sponsored Products tools

PPC Entourage

PPC Entourage home

The most basic plan starts at $47 per month and includes up to 5 SKUs. All features are available on every subscription.

Features from PPC Entourage include:

  • Advanced reporting metrics
  • Dayparting
  • Automated bid adjustments
  • Automatic negative optimization
  • Bulk campaign optimization
  • Keyword optimization
  • Backend search term optimization

PPC Scope

PPC Scope home

The most basic plan is $19.99 per month, and it includes 3 SKUs and 500 keywords, along with a few other features. Higher subscriptions include more SKUs and marketplaces.

There’s a free 21-day trial for users.

Features of this service include:

  • Keywords optimization
  • Manage bids
  • PPC Scope dashboard for Sponsored Ads


SellerApp PPC Optimizer home

SellerApp has a suite of tools for Amazon sellers. These tools include keyword research and PPC analyzers. The Basic plan starts at $49.99 per month and includes tracking for up to 25 products.

The Professional plan is $99.99 per month and is for sellers who have $1,000 per month in ad spending or $10,000 per month in sales.

Like other services, there’s a 7-day free trial for PPC Analyzer.

Features for PPC Analyzer include:

  • Data filtering
  • Advanced data control
  • Negative keywords optimization
  • Keyword optimization

SellerLabs Ignite

SellerLabs Ignite landing page

SellerLabs has a suite of tools for Amazon sellers, including Ignite, an advertising tool. There’s a free 30-day trial available.

Plans start at $59 per month for sellers with a monthly ad spend of $10-$1,000.

Features for Ignite include:

  • Create or import existing ads
  • Manage ads in real time
  • Optimize ads
  • Keyword optimization


Sellics Seller Edition home

Sellics offers a suite of tools with pricing based on your annual sales revenue. At the lowest subscription for $0 – $60,000 revenue, the annual plan comes out to $47 per month. There is a 14-day free trial period available.

This plan gives you access to all Seller Edition tools, including the PPC Manager and Amazon Ranking Optimizer.

Features of the PPC Manager are:

  • Automate PPC campaigns
    • Increase keyword bid when ACoS is low
    • Reduce keyword bid when ACoS is high
    • Pause keywords when keyword is unprofitable
  • Analyze campaign performance
  • Optimize results
    • View historical data
    • See keyword bid history


Sellozo home

Sellozo has a 14-day free trial period for users. After the free trial, the most basic subscription is $49 per month for up to 10 optimized SKUs per marketplace.

Sellozo’s Ad Automation service offers these features:

  • Manual and bulk changes to campaigns, keywords, and more
  • Track campaign performance
  • Dayparting
  • Bulk bid and budget adjustments
  • Negative keywords and phrases
  • Keyword discovery

Check out these other PPC optimization or marketing services:

Like this article and want to see other related articles on popular Amazon services? Check out the articles below.

Pros and Cons of Common Ecommerce Business Models

Thinking about launching your own online business? Learn about the pros and cons of these common ecommerce business models.

Traditional retail models no longer apply today. Businesses that want to succeed today can no longer open a brick and mortar store and expect a captive audience.

New tools allow businesses to streamline and automate. If you’re an Amazon seller, check out our list of apps and tools to see if any can help your business.

Use a combination of these different business models to maximize your revenue!

Drop Shipping

world map with packages and different shipping

With this model, you sell products and have another business fulfill the order. This can be a wholesaler or a manufacturer. Many sellers use online marketplaces like Alibaba to fulfill orders, but long ship times may deter some customers.

For instance, you’d set up an ecommerce store or list an item on a marketplace like Amazon. When someone purchases from you, you’d send the shipping information to the business, who would then pack, ship, and provide you with the tracking number.


  • Low startup cost because you don’t have to purchase, store, and ship products
  • Lower risk because you don’t have to worry about having old or dead stock due to changing trends or updated models
  • Add products to your ecommerce store quickly
  • Sell a variety of products across diverse categories since you don’t need to warehouse products (food, toys, fashion, or other perishables)
  • No need to handle shipping logistics


  • You’ll have to rely on the other business to pack and ship the correct products in a timely manner
  • You’ll have to sell the products, effectively providing marketing and advertising for other brands in addition to your store
  • A lot of competition because of the ease of entry and low startup cost
  • No control over order fulfillment (stock, packaging, tracking, etc.) and stock on hand
  • Less control over customer service since you rely on information provided by another business
  • Generally lower profit margins than other business models since you’re not buying in bulk


products in an aisle in a wholesale store

With this model, you’d sell mainly to other businesses instead of the end consumer.

Some wholesalers may sell to customers. Businesses like Costco and Sams Club sell using both business to business and business to consumer models.

You’d need to contact the manufacturer or distributor to open an account. Requirements will vary. For instance, some may require physical storefronts while others may want a website. Others may have a minimum order quantity.


  • Larger volume of sales since you’re selling to other businesses
  • Recurring sales to businesses since they’ll want to restock
  • Other businesses or retailers will advertise your products
  • Set minimum order quantities so you don’t have to deal with a lot of individual orders
  • Businesses will seek out your products once you’re established
  • There’s usually less competition because of the high initial capital investment required
  • Established customers may be able to purchase on terms like NET30


  • Requires large warehouse to store inventory
  • Need a large capital investment so you can get good prices
  • Requires employees to handle warehousing and support
  • Selling on credit introduces its own risk

White Labeling (or Private Labeling)

White labeling is the practice of rebranding or relabeling another company’s products with your own label. The white label usually includes some minor changes, though this may not always be the case.

You may be able to find domestic suppliers in the US willing to put your label on their products.

Having a white label today is much easier than it was even a decade ago. The relative ease and low cost of getting products manufactured in China and shipped to the United States make white labeling popular for many businesses.

Amazon sellers may be more familiar with the term Private Labeling, which is a similar practice.


  • You have control over distribution and pricing of your products
  • You can add value to the product by bundling it with other products
  • Your marketing efforts will nurture your brand
  • Cheaper and easier to white label than to develop a new product that requires research, design, and factory retooling
  • Less risk than manufacturing and marketing a new product since you’re selling a product that already has a proven demand
  • Can quickly expand your product catalog to offer complementary products
  • Higher profit margins than dropshipping


  • Low cost of entry means anyone with access to more capital can compete with his own private label product
  • You depend on the manufacturer to deliver products as ordered (miscommunication and quality control)
  • Potential to have long lead times, missed deadlines, and other issues related to shipping and customs
  • Need to develop a brand: logo, marketing, website, and packaging
  • More policing of your brand and products on different marketplaces
  • Supplier may sell your product to other private labelers if you’re not careful
  • You’ll be competing against established brands in your niche
  • Be careful of intellectual property infringement


manufacturing process

Manufacturers create the products to sell, generally to distributors and wholesalers.

Many manufacturers are now based outside of the USA because of the lower cost of doing business. Domestic and foreign manufacturing each have their own challenges.

Many of the advantages are similar to distributors, like recurring sales, marketing, and minimum order quantities.

Many people also manufacture or produce in small batches and sell direct to consumers via marketplaces like Etsy and Amazon.


  • Generally larger volume of sales to wholesalers and distributors
  • Set your own price for products and implement MAP
  • Less competition since the cost of entry is so high
  • Control over quality assurance
  • You have control over the supply of products


  • Requires large capital investment for building, machines, and employees
  • Higher operational expenses
  • Changes in trends or consumer demands may lead to high retooling costs if products are specialized
  • May have to deal with MAP/UPP enforcement

Online Marketplaces

The growth and popularity of online shopping have changed how people buy and sell.

Many businesses have now moved to online sales, forgoing traditional brick and mortar stores. Lower operating costs and a larger online audience make ecommerce more appealing.

Many third-party sellers on Amazon, Walmart, or other marketplaces now use a hybrid business model. Businesses may sell as a third party through one marketplace while doing wholesale on another. Check out these popular marketplaces and the fees they charge sellers to see if one is a fit for you.

Some ecommerce sellers are able to use third-party services to do anything from sourcing, fulfilling, and providing customer service. These services free businesses from costly warehouse space and employees.

The fierce competition amongst marketplaces today means that businesses need to be flexible to succeed. And using only one business model may mean losing out on potential revenue streams.

Here are some other models online retailers use:

  • Sell as a vendor through Amazon Vendor Central and as a third-party seller on Amazon or another marketplace
  • Resell using a combination of online and retail arbitrage
  • Benefit from reverse logistics (refurbishing, liquidations, thrift stores)
  • Establish an ecommerce store for Private Label, drop shipping, and distributing
  • Sell handmade products on platforms like Etsy
  • Offer subscription-based businesses that offer both service or consumer goods
  • Sell artistic designs through print-on-demand websites like Amazon, Teespring, or Threadless
  • …and other combinations!

As new technologies are developed, new opportunities will arise for people with entrepreneurial spirits. The explosive growth of Shopify and similar ecommerce solutions have simplified starting an online business. Or start selling on marketplaces like Amazon and eBay without the need for a storefront.

If you want to start an online store for free, there are a few free ecommerce solutions that you can try. Or sign up for a marketplace like Amazon or eBay for free to start selling today.

The ease of starting a business has only made competition tougher, requiring businesses to automate, streamline, and cut costs. The result is that customers have access to a wider variety of products, better prices, and improved customer support.

Check out these related articles:

Live Stream your Amazon Products to Increase Sales!

Amazon’s new Live service allows Professional sellers to stream videos of their products live!

There are only two requirements: you need to have a Professional account and registered on Brand Registry.

If you meet those requirements, you can download the Amazon Live Creator app and start streaming your videos today!

Visit Amazon’s Live page to learn more and download the app!

Benefits of Amazon Live

Why stream videos of your products?

Pictures can be misleading, and they don’t provide the kinds of detail and nuance that videos can provide, especially in the hands of someone familiar with the product.

Sellers with more complex product offerings can demonstrate installation, usage, and other unique features that customers may overlook.

Here are some other benefits of Live:

  • Streams show up on the Amazon app, desktops, and mobile devices
  • Videos show up on product detail pages, store, and on
  • Increase sales with featured products on your stream
  • Interact with customers during your stream

How to start using Amazon Live

If you meet the two requirements above, simply download the Amazon Live Creator app and sign in using your Professional seller account.

Follow the prompts to start your live stream and increase sales!

Some tips for live streaming

If you’ve never streamed live video before, you’ll want to consider these tips before you start. Even if you have an amazing product that everyone loves, new customers will be turned away if you make careless mistakes.

  • Consider your background and space

If you’re selling kitchen products or food, then it makes sense that you’ll want to demo your products in a kitchen setting. Selling food and live streaming the video from an office setting may not be a good idea.

empty film studio set

Do a few test recordings to see if the spacing and lighting works well before you go live. Take some time to arrange your setting with good lighting and props so that you make a good impression on customers.

Make sure your setting isn’t cluttered with unrelated or unnecessary items. If the item doesn’t serve a purpose, then remove it from the frame.

  • Practice makes perfect

Even though it’s a live stream, consider practicing what you’re going to say, how you’re going to say it, and what you’re going to wear.

Practice in front of a mirror so you can see your mannerisms. Do you make any hand gestures that may distract viewers? Do you act unnatural and stiff?

You’ll want to exude confidence and happiness. In addition to being an authority of the product you’re featuring, you’ll want to be engaging and interesting.

But you also don’t want to appear forced, as though the performance is taking a lot of effort.

Be honest and transparent. Avoid lying about your product or mumbling and using filler words like “uh” because you haven’t practiced. These behaviors give viewers the impression that you not only lack confidence but that you also don’t know your material.

Accordingly, consider your posture and make eye contact with the camera instead of the product or a script. Looking at your hands or at a script gives viewers the wrong impression about your confidence.

Mastering these skills will set you apart from other poorly planned live streams.

  • Get to the point

Customers don’t have all the time in the world. You’ll want to cut out excess or unrelated discussions. Introduce yourself and the brand or business. Introduce the product, and get to your selling points.

Customers who watch the video will already be interested in the product. They’ll be looking for a reason to buy. You’ll want to give them that reason, so stories about your weekend will only turn them away.

  • Market and announce your live stream to get an audience

Many people incorrectly assume that “live” streams are spontaneous occurrences, but professional streamers often spend a lot of time preparing their performances.

Simply streaming live won’t automatically translate to more sales. You’ll want to make sure to alert your customers about the stream beforehand. Whether it’s through social media, your website, or your email list, you’ll want people to watch and engage with you.

Once you start, you’ll want to provide regular streams so customers can return. Just doing one may not help you. With regular streams, you can build up your brand and customer base.

Creating videos may seem like a daunting task for sellers. As a seller, you already have so much more to deal with, but you may be able to improve your sales more with video than with PPC.

Customers don’t often read product details. Video streams will allow them to see the product live. Live streams will allow you to launch products, demonstrate features, and build your brand and reputation.

Proactive Steps to Grow your Ecommerce Business

Your ecommerce storefront up and running, and sales are starting to come in. You’re now likely wondering what the next step should be. It would be a mistake to sit by and hope business picks up. You have to be proactive!

To give you a few ideas for what you can do next, we’ve brought together a few great tips to improve your sales.

Actively Seek Out New Business

Take steps to draw in new customers. Don’t expect them to just happen upon your website without you putting any effort in!

Whether you set up a referral program to gain some free marketing from your current customers or establish and maintain a presence on social media, there are many ways to get new customers.

Here are some other ways you can increase sales:

  • Advertise on social media platforms like Instagram, Facebook, or Pinterest using shoppable ads
  • Send emails to your current customers regarding sales or new products
  • Provide content like videos or articles to describe or demonstrate your products
  • Advertise using PPC

Offer Incentives To Buy More

Another great way to improve your ecommerce business is to sell to your loyal customers.

Giving your current customers incentives for placing larger or more frequent orders can be a great way to increase profits, with no cost or little effort spent on your part!

One great way of doing this is by offering discounts on products where production costs are low. You may be able to increase production, reduce costs, and still maintain the same profit margin even after discounts!

You can set up a customer loyalty program to reward your best customers. Offer them free products, services or discounts after they’ve purchased a certain amount.

There is a reason you find many businesses these days offering rewards programs: they work!

Avoid Lost Sales and Abandoned Shopping Carts

Empty shopping cart

A common problem many ecommerce businesses face is customers leaving their site without completing their order.

In fact, between 60 and 70 percent of visitors do just that! This results in a large loss of potential revenue.

Identify what is causing customers to change their minds. Typically, customers will abandon their shopping carts due to additional fees such as shipping costs or taxes, which is a sign that your price is not competitive.

They may seek out alternative marketplaces. If they find it cheaper elsewhere, they are going to end up buying from your competition!

There are several techniques you can employ to take these missed opportunities and turn them into sales. One of the most effective methods is by sending follow up emails.

Most ecommerce platforms offer this feature, and by setting up a steady trickle of follow up emails, you may entice your would-be customer into placing their order!

To make the most of this strategy, here are a few tips:

  • Send out a reminder to the customer, showing them what was left in their shopping cart
  • Be attention grabbing! Create enticing headlines and copy, as well as photos, to draw them back to your product
  • Offer discounts

Upgrade Your Website’s Content

Take a look at your product descriptions and ad copy to find ways to improve. Try adding some great videos or photos to your product listings to make them more appealing.

Look at your website from a consumer’s perspective. Use visually stunning images, invest in professional product photographs, and avoid stock images that look cobbled together from free clip art.

Take this opportunity to do a little SEO optimization. Identify and add new keywords and meta tags to your pages, pictures, and articles.

Proofread and revise your content. Give relevant information and avoid being too wordy, as blocks of text turn away customers.

Increase Your Prices, Within Reason

Your customers might not like it, but increasing the prices on some of your products by a small amount is another great way to increase sales.

If you currently offer free shipping, consider charging for it, or increase the minimum amount for free shipping.

Many people associate quality with the price: the higher the price, the better the perceived quality. Many brands rely on this perception when determining a price.

The opposite is true. If you see a brand name product sold at low prices, you’ll question its authenticity.

But you don’t want to increase your price so much that it’s beyond your customer’s range, nor do you want to charge so much that you drive your customers away.

Coming up with the right price can be difficult, but with a little trial and error, you’ll be able to find the right price.

Offer Occasional Discounts and Price Drops

Limited Time Offer Post It

Everyone loves a bargain! Offering your customers discount codes or advertising price drops are some great ways to draw attention to your website!

However, you’ll want to avoid offering too steep of a discount, as this can end up scaring customers away. Constant sales may give your customers the impression that your product is cheap.

Worse, they’ll see your sale price as the new “normal” price, making it more difficult to complete sales in the future.

By offering up single-use promo codes or short-term sales on your most popular products, customers who were on the fence about buying may be pushed over the edge, resulting in increased sales!

Temporary sales are another great way to take the more frugal shoppers amongst your customers. They’ll then be advocates for your brand.

Bargain hunters love finding a good deal and are more likely to share their findings with their friends via social media, resulting in some free advertising for your business.

Diversify Your Offerings

Even if you’ve been successful by focusing on one channel, branching out into other potential channels is in your best interest. By adding additional options to your product line, exporting or importing your own products, or establishing yourself as an expert in your chosen field, you’ll open up new avenues for profit!

Many sellers may rely on one marketplace like Amazon, but when their account is suspended, their sales may completely stop while they’re frantically trying to correct the issue. In the meantime, they still have expenses.

By diversifying, merchants can reduce the impact of one marketplace having an issue while they work to resolve problems.

Offer Upgraded Items and Complementary Products

After finding products that your customers enjoy, don’t sit by and let them do all the heavy lifting! Upselling, or enticing your customers into buying upgraded items or complementary products, is a great way to grow your business.

Offering your customers a larger variety of products to choose from will increase the likelihood of them buying from your storefront, and a larger catalog will make your products appear all the more attractive.

Growing Your Business Doesn’t Have to be Difficult

Whether you’ve been running your ecommerce business for days or years, you’ll likely be looking for ways to grow your business. After reading through this article, you should have some better ideas on what techniques you can employ to accomplish this task.

Whether you end up acting on a few, or all, of these great tips, you’ll likely find that your sales start to pick up once you’ve started being more proactive about the growth of your business!

11 Automated Email Marketing Tools for Ecommerce

Use email marketing tools to help build, nurture, and grow your brand awareness. Many ecommerce businesses don’t leverage email marketing to grow their brand. Or they’ll use it in a way that turns customers away from the business.

But email marketing can be a powerful tool to introduce new products, increase sales, and build your brand reputation.

Look through our list of the top email marketing services that you can start using today to build your customer list. Most, if not all, of these services offer the same basic features, so don’t let the lack of detail stop you from using any one service.

Some of these email marketing services even have a free plan for small businesses! We’ll note the cost of their most basic plan or tell you if there’s a free option so you’ll have an idea of costs.


The most basic plan for up to 500 contacts starts at $9 per month billed yearly with limited features and up to 3 users. Plans are based on number of contacts.

  • Email marketing
    • Email segmentation
    • Subscription forms
    • Dynamic content
    • Split testing
  • Marketing automation
    • Site tracking
    • Event tracking
    • Automation goals
    • Automation map
    • Attribution
    • Split action
  • Sales and CRM
    • Contact and lead scoring
    • Gmail extension
    • Mobile app
    • Machine learning
    • Win probability
  • Messaging
    • SMS
    • Site messages
    • Facebook audiences


The most basic plan with access to all features and up to 500 subscribers starts at $19 per month.

  • Email newsletters
  • Drag and drop editors
  • HTML templates
  • Email automation
  • Tagging
  • Autoresponder follow ups
  • RSS to email
  • Integrations
  • Signup forms
  • Email API
  • Mobile apps
  • Subscriber management
  • Subscriber segmenting
  • Email tracking
  • Email deliverability rate


Benchmark has a free plan that supports up to 2,000 subscribers and 14,000 emails per month.

  • Automation pro
    • Welcome series
    • Abandoned cart
    • Follow up series
  • Email designer
    • Drag and drop editor
    • Live editing
    • Responsive emails
    • Photo editing
    • Email templates
    • Code editor
  • Grow your audience
    • List building
    • Signup forms
    • List management
      • Segment
      • Import
      • Integrate
    • Automations
      • Contact list automation
      • Engagement automation
    • Polls and surveys
  • Tracking and reports
    • A/B testing
    • Inbox checker
  • Apps and integrations
    • Integrates with over 300 apps
    • Plugins
      • WordPress
      • Facebook
      • Shopify

Campaign Monitor

The Basic plan starts at $9 per month with core features included. Send up to 2,500 emails across campaigns and emails for this plan.

  • Email marketing
    • Drag and drop email builder
    • Templates
  • Marketing automation
    • Journey designer
  • Personalization
    • Segments
  • Contacts and segmentation
  • Sign-up forms
  • Analytics
  • Apps and integrations
  • Transactional email

Constant Contact

Plans are based on list size, with the cheapest plan being $20 per month for up to 500 contacts.

  • Creating and editing
    • Email templates
    • Email editing tools
    • Image library and file hosting
    • Email newsletter design tips
  • Contacts
    • List building tools
    • Contacts
  • Social and mobile
    • Social media marketing
    • Facebook lead ads
    • Mobile apps
  • Sending and tracking
    • Email tracking
    • Deliverability
    • A/B testing
    • Marketing calendar
  • PLUS features
    • Autoresponder
    • Event marketing
    • Shopify integration
    • Donations
    • Surveys
    • Coupons
  • Your account
    • Multi-user
    • Client management
    • Apps and integrations
    • Support and resources


Their lowest Pro plan is $89 per month with an annual contract. This allows up to 10,000 contacts and 1 user. Not all features of Emma are included in this plan, so you’d need the pricier plans to use all of the features.

  • List growth and segmentation
    • Guestbook for iPad
    • List segmentation
    • Email signup forms
  • Analytics and reporting
    • Integrations
    • Click-based heat map
    • Subject line split testing
    • Email analytics
    • Metrics (Android and iOS)
    • Compare emails
    • A/B content testing
  • Campaign creation
    • Marketing automation
    • Dynamic content
    • Multi-user accounts
    • Email inbox previews
    • Email templates
    • Marketing calendar
    • Landing pages
    • Email editor
  • Emma HQ
    • Private labeling
    • Account-level permissions
    • Admin dashboard
    • Asset and template sharing
    • Tiered account structure
    • Emma HQ overview


Their basic Email plan for a list size of 1,000 starts at $15 per month billed monthly. This plan includes limited email marketing and marketing automation features, and it’s available for 1 user only.

  • Email marketing
  • Landing pages
  • Marketing automation
  • Webinars
  • CRM
  • Autoresponders

Mad Mimi

The Basic plan is $10 per month for up to 500 contacts. It allows unlimited emails and storage.

  • Create, send, and connect
    • Mobile-friendly emails
    • Styles and modules
    • Save customized styles or clone work
  • List management
    • Automated suppression of bounces and unsubscribes
    • Segmentation
    • Add audience using CSV or copy and paste
    • Sign up forms
  • Reports and tracking
    • Real-time tracking
    • Pie charts
  • Delivery and security
    • Conform to best practices, unsubscribe links, and double opt-in
    • SSL
  • Stuff you can add
    • Webforms
    • Facebook signups
    • Drip campaigns
    • Social links
    • Signup IPs
    • Display names
    • Promotion tweaks
    • RSS to email
    • Google analytics
    • Multi-user
    • Custom domain
    • Mailer API
    • Etsy
    • Survey Monkey
    • Highrise
    • Stats sharing
    • Batchbook
    • FreshBooks
    • Salesforce
    • Zoho CRM


MailChimp has a free plan for up to 2,000 subscribers and up to 12,000 emails per month. If you want unlimited emails, then that’s only $10 per month for their next paid plan.

  • Create campaigns
    • Email
    • Landing pages
    • Postcards
    • Signup forms
    • Google remarketing ads
    • Facebook ads
  • Connect services
    • Eventbrite
    • Salesforce
    • Shopify
    • Woocommerce
    • …and more
  • Automate
    • Welcome series
    • Abandoned cart
    • Birthday messages
    • Product recommendations
    • Order notifications
  • Optimize
    • Segmentation
    • Testing
    • Reports
    • Personalization


MailerLite has a free plan for up to 1,000 subscribers and unlimited emails per month.

  • Create campaigns
    • Drag and drop editor
    • Custom HTML editor
    • Rich text editor
    • Free newsletter templates
    • Built-in photo editing
    • File manager
    • Mobile-friendly email newsletters
  • Track results
    • Email newsletter reports
    • Click maps
    • Opens by location
  • Grow subscribers
    • Pop-up subscribe forms
    • Landing pages
    • Embedded forms
    • Subscriber management
    • Unsubscribe page builder
  • Connect
    • Integrations
    • Developer API
  • Deliver
    • Email automation
    • RSS campaigns
    • Deliver by timezone
    • Auto resend
    • A/B split testing
  • More
    • User permissions
    • iPad subscribe app


SendinBlue has a free plan with 300 emails per day and unlimited contacts.

  • Create email
    • HTML editor
    • Personalized emails
    • Responsive templates gallery
    • Email testing
  • Transactional emails
    • Transactional email templates
    • SMTP for transactional emails
  • Manage your contacts
    • Custom contact fields
    • Segmentation contacts
    • Add custom forms
  • Marketing automation
    • Scenarios builder
    • Lead scoring
    • Lead generation
  • Send emails
    • Deliverability test
    • Dedicated IP
    • Send time optimization
  • SMS marketing
    • Transactional SMS
  • Track your campaigns
    • Real-time statistics
    • Open and click-through reports
    • Heat map
  • Plugin integration
    • Plugins
    • API

Email Deliverability

If you’re looking for email analytics for your campaigns, then check these services out.




Return Path


Read other ecommerce-related articles to help your business:

10 Free eBay Tools New Flippers and Resellers Must Check Out!

Check out this list of must-have eBay tools, apps, and websites to maximize your time when you flip or resell items!

There are a lot of inefficiencies when it comes to flipping or reselling. Many sellers perform tasks manually and waste precious minutes throughout the day when they can automate or streamline certain processes. All those few minutes add up, sometimes to more than one hour!

That’s one extra hour to relax, source even more products, or even list and sell more! By streamlining your processes, you’ll be more competitive, increase your revenues, or just relax with your newfound time.

We’ll go over ways you can streamline and save some time using these eBay tools, apps, and services. If you’re thinking about selling on Amazon, check out our massive list of Amazon tools, apps, and services! Some even work with eBay.

eBay Tools for Price Checks


Bidvoy home


This site gives you the price history of a product. It’s similar to CamelCamelCamel for Amazon. There’s also a great suggestion for when to buy and sell, giving you the lowest and highest prices.


Checkaflip home


Save time from having to search, filter by sold and current listings, and estimating what the average selling price for your item is on eBay. Instead, type in the item on Checkaflip to get the average current and sold price for items on eBay.

Filter by new and used and get a better idea of how many of the listings have sold to estimate demand and likelihood of a sale.


Pricepirates results for Nintendo Switch


This website gives you a quick way to compare prices between eBay and Amazon. It’s great for sellers who want to see which site will give them the most for the product.

Don’t forget to take into account the fees involved. Amazon’s fees are slightly higher than eBay, but the tradeoff is that more sales happen through Amazon than eBay.

eBay Tools for Listing

eBay App

eBay App landing page


Most sellers probably already have this app. But for those of you who don’t, download this app now! eBay’s app makes listing items very easy. You can simply scan the barcode of an item and snap a few pictures to get your item listed.


Pixlr Editor home


You don’t need to spring for an expensive Photoshop subscription if you just need some simple image editor. Pixlr’s editor has all the basic features you’ll need for your eBay images.

Title Builder

Title Builder home


Ever wonder why some listings sell better than others? It’s because titles, descriptions, and images are better optimized than other listings. Use Title Builder to look up Hot, Popular, and Searched keywords on eBay to optimize your listing titles and get those sales!


WowLister home


The free plan is only 10 listings per month, but it’s great for new sellers or personal use. If you’re looking for a bulk lister service, you’ll have to find another solution.

Other Free eBay Tools


FatFingers home

If you’ve been around eBay long enough, you’ll recognize this site. Type in a keyword or a product you want to search for, and this website gives you search results for spelling mistakes made by careless sellers.

These unoptimized listings allow you to purchase products at a very low price for resale at the market rate.

eBay PayPal Fee Calculator

FinalFeeCalc home

Want to know what your total profit is after an item sells? Use this calculator to give you a fairly accurate estimate of your eBay and PayPal fees. Enter your Cost of Goods to get your net profit for the sale.

Pirate Ship

Pirate Ship home

See if you can get cheaper rates through Pirate Ship to save on shipping fees!

Also try FitShipper if you want to see packaging dimensions and rates.

Use one or more of these apps today to streamline your workflow for eBay! Veteran sellers will recognize at least one or more of these useful services. If you’re new, don’t waste any more time or money by doing things manually.

Automate and streamline your processes so that you can spend more time sourcing products to sell or searching B2B marketplaces like Alibaba for more inventory!

Looking for other free services and tools? Check out these articles:

7 Popular Solutions for Loans and Capital for your Amazon Business

Loans may be difficult to get for small businesses that sell online. Many third-party Amazon sellers often don’t often have traditional business plans or collateral that banks want for loans. That leaves Amazon sellers with very few options when it comes to securing funding and additional capital for inventory. Many sellers who rely on Q4 sales struggle without additional capital to boost their revenue.

It’s especially frustrating for sellers who have a popular product but no way to get enough inventory to meet demand. Some use personal credit cards or secure short-term loans from friends and family. But even these options may not be enough to get the best prices to maximize profit on popular products on Amazon.

Other options for securing additional capital take too much time, increasing the time it takes to get products into Amazon. Meanwhile, listings without stock lose sales velocity and overall product ranking.

We’ll list some of the more popular solutions Amazon sellers use in this article. These services specialize in lending to Amazon sellers, so they’re familiar with what selling on Amazon entails. Take a look at our massive list of Amazon services, tools, and apps!

Information and rates are sure to change after the publication of this article. Please visit the site for the latest rates.

SellerZen is not affiliated with any of these services, nor does SellerZen endorse any of these services. We’ve created this list only for informational purposes, so do your own due diligence before you sign up with any services listed in this article.


BlueVine home

  • Line of Credit
    • Up to $250,000
    • Rates as low as 4.8%
    • Approvals as fast as 20 minutes
    • Minimum qualifications:
      • 600+ FICO
      • 6+ months in business
      • $100,000 in revenue
  • Invoice Factoring
    • Up to 5 million dollars
    • Rates as low as 0.25% per week
    • Approvals as fast as 24 hours
    • Minimum qualifications:
      • 530+ FICO
      • 3+ months in business
      • $100,000 in annual revenue
      • Business is B2B


Fundbox home

  • Small Business Funding
  • Invoice Factoring
  • Lines of Credit
  • Small Business Loans for Minorities
  • Small Business Loans for Women
  • Simple and transparent pricing
    • Starting from 4.66% of draw amount for 12-week repayment
    • Pay only for what you use
    • Automatic repayment
    • Fees and repayment available before you draw
    • Repay early and waive remaining fees


Fundation home

  • Term Loans
    • $20,000 to $500,000
    • 1 to 4 years repayment term
    • Twice per month payment frequency
    • 5% origination fee from net proceeds
    • APR of 7.99% to 29.99%
  • Line of Credit
    • $20,000 to $100,000
    • New balance after each draw is amortized in equal installments over 18 months
    • Once per month payment frequency
    • $500 closing fee
    • 2.00% draw fee deducted from each draw
  • Minimum eligibility:
    • 1 year in business and at least 3 employees
    • At least $100,000 in annual revenue
    • Good personal credit


Kabbage home

  • Small business loans
    • Unsecured business loans
    • Secured business loans
    • Industry-specific loans
    • Minority loans
  • Invoice payments
  • Up to $250,000 line of credit
  • 6-month and 12-month terms
  • Fees range from 1.5% to 10%


OnDeck home

  • Fixed-Term Loans
    • Up to $500,000
    • Rates as low as 9.99%
    • Short-term loans
      • 3-2 months
      • Rates as low as 9% simple interest
    • Long-term loans
      • 15-36 months
      • Rates as low as 9.99%
  • Lines of Credit
    • Up to $100,000
    • APR as low as 13.99%
    • A majority owner with 600+ personal credit score
    • Fixed weekly payments
    • Automatic payments
    • $20 monthly maintenance fee waived for first 6 months if $5,000 is drawn in first 5 days of account opening
  • Minimum requirements:
    • In business at least 1 year
    • $100,000 in gross annual revenue
    • 500+ personal credit score


SellersFunding home

  • Term Loans
    • Up to $500,000
    • Rate as low as 14.99%
  • Revenue Advance
    • Up to $250,000
    • 5% flat fee considering your marketplace sales for past 90 days home

  • Connects to your Amazon seller account
    • Loan offer based on seller account sales history
  • Financing with no payments until inventory is shipped and starts selling
  • Pay off debt as soon as inventory starts selling
  • Low rate fee instead of APR

Use one of these loans solutions if you need capital for your next inventory purchase. Reduce your cost per unit and increase your profit margin for popular products on Amazon! For many sellers during Q4, many of these loans can easily be paid back within a few months, reducing overall fees.

Boost your revenues with a capital infusion from one or more of these services today!

Like this article and want to read about other services that can help your Amazon business? Check out the following:

Free Live Chat and Customer Engagement Services

Check out these 17 free live chat services and 15 popular paid live chat services! If you’re looking to increase customers engagement, support, and satisfaction, then you’ll need a way for customers to communicate with you.

Gone are the days of phone calls and emails. If a customer has to wait more than an hour to get a question answered, he’s likely to have moved on. These popular free live chat apps will allow you to engage and interact with customers immediately. Increase conversions, sales, and revenue! Run reports to identify problem areas with your website or products so that you can improve customer satisfaction and loyalty!

Once you’re ready to move on, you can upgrade to their paid subscriptions to unlock even more features like reporting and analytical tools. Or move away from your free live chat service and toward a paid live chat app that offers that features you need!

Some of these services offer useful features that may help you grow your business. As these services are constantly growing, improving, and adding features, you’ll want to visit their sites for the most up-to-date information.

Just because a feature is missing from the list of free live chat apps doesn’t mean that they don’t have it. The businesses listed here may have added the service since the publication of this article.

Free Live Chat and Customer Engagement Service

The following messaging apps for customer engagement either have a basic free option with limited features, or they’re completely free to use! Browse through each application to find the service that best fits your business needs!

We’ll list the features each free service includes.


Chaport home

  • Unlimited operators
  • 5 operators online at the same time
  • Unlimited chat, history, and websites
  • Offline messages
  • Group chats
  • Notifications
  • Collecting visitor emails
  • Multilingual chat widget
  • Widget customization
  • Operator photos
  • Brief visitor info
  • Reports
  • SSL encryption
  • Browser, Mac OS, Windows, Android, and iPhone apps


Chatra home

  • Unlimited agents
  • 1 agent online only
  • Unlimited concurring chats
  • Multilingual chat widget
  • Multiple websites
  • Offline messages
  • Complete conversation history
  • Email chat transcripts
  • Typing indicators
  • Read receipts
  • Notifications
  • Agent name, title, and photos
  • Basic visitor info
  • Chat notes
  • Widget customization
  • SSL encryption
  • Google Analytics integration
  • Browser dashboard
  • Windows, Mac, iOS, and Android apps
  • Developer API


ConvertFox home

  • 500 contacts included
  • Dashboard
  • View historical data
  • Search and filter
  • Live chat
    • Typing indicators
    • GIFs and emojis
    • Read receipts
    • Multilingual widget
  • ConvertBot
    • Captures lead and auto-assigns to right team member
    • Automatically schedule meetings
  • Profiles and meetings
    • Email campaigns
  • Mobile apps


Crisp home

  • 2 agents included
  • 30 days history
  • Livechat
    • Auto-responder
    • Video chat
    • GIFs, emojis, files, and pickers
  • Mobile apps
    • Web, Mac, Windows, Android, iPhone, Slack


Drift home

  • 1 seat included
  • 100 active contacts
  • Live chat
  • Chat fallback
  • 150 emails per month
  • Drift profile
  • Calendar integration
  • Drift help
  • Signatures
  • Meeting prep
  • Block IP
  • Integrations: Slack and Vidyard
  • Conversation reporting
  • Mobile apps
    • Chrome, Android, and iPhone


freschat home

  • 10 team members
  • Unlimited contacts
  • Up to 10,000 monthly unique visitors
  • Priority inbox sorts messages required based on response time due
  • Message channels to organize messages based on categories like delivery or sales
  • Integrations
    • Facebook Messenger
    • Slack
    • Shopify
    • WordPress
    • Fershdesk
  • Android and iOS app available
  • Notifications through desktop, email, and push


Interakt home

  • 5,000 total leads
    • Convert visitors to leads using a feedback form, live chat, or notifications
  • 1,000 total customers
    • Automatically send emails with tips or to upsell or to re-engage when customers drop off
  • 1,500 emails per month
    • Create automatic campaigns
  • 100 support tickets per month
    • Helpdesk app
  • 1 notification
    • Make announcements, share offers, or on triggers
  • 1 team member


Kommunicate home

  • Up to 2 seats
  • Live chat
  • Web and mobile SDKs
  • Agent apps
  • Basic reporting
  • Welcome messages
  • 90 days chat history

ProProfs Chat

ProProfs Chat landing page

  • 1 operator
  • 100 chats per month
  • 1 month chat history
  • 1 domain


PureChat home

  • Unlimited live chat
  • Includes 3 users
  • Full customization
  • Engagement hub
  • Transcripts
  • All integrations
  • 1 website
  • iOS and Android apps
  • Unlimited chat history (transcripts)
  • Advanced widget customization
  • File transfer (images, documents, etc.)
  • Security roles (administrator, power user, operator)
  • Operator dashboard
  • Chat alerts
  • Canned responses
  • Pre-Chat info form
  • SSL security
  • Email form for unavailable hours
  • Visitor information and location details
  • Operator availability schedule
  • Chat notifications, including push
  • Show your Twitter feed
  • Show your location


Retainly home

  • Up to 2,000 contacts
  • Lead generation and tracking
    • Live chat
    • Lead tracking JS script
    • WordPress opt-in form
    • Engagement score
    • Blast campaigns
    • Campaign analytics
    • Template designer
    • Lead event and behavior tracking
    • Rich contact view
  • Lead nurture and conversion
    • Blast campaigns
    • Drip campaigns
    • Template designer
    • Campaign analytics
  • Customer retention
    • Marketing campaigns


Rocketbots home

  • Unlimited human agents
  • Unlimited contacts
  • All channels
    • Facebook Messenger, Wechat, Facebook Workspace, Slack, Wechat Work
  • 1,000 messages
  • Contact Management System (CRM)
  • AI-human hybrid / hand-off
  • Analytics and dashboard
  • Parametric code generator
  • Broadcasting and surveys
  • File storage and delivery
  • Shared inbox
  • 1 bot
  • 4 broadcasts (send updates or surveys to customers)
  • 3 month conversation history


Rocket.Chat home

  • Open source
  • Team chat
  • Secure conversations
  • Live chat
  • Real-time translations
  • Windows, Mac, iOS, Android, and Linux
  • Integrations
  • Plugins
  • Themes
  • APIs
  • Data importers

SalesIQ by Zoho

SalesIQ landing page

  • 2 operators
  • Track and engage up to 5,000 visitors per month
  • 1 website
  • Mobile support
  • 100 chat sessions per month
  • 3o days storage


Smallchat home

  • Unlimited conversations
  • Unlimited visitors
  • 10,000 pageviews per month
  • Full customization of widget
  • Automate engagement
  • Slack integration
  • Offline scheduling
  • Custom analytics


Smartsupp home

  • Unlimited chat conversations
  • Unlimited agents
  • 14-day chat history
  • Unlimited websites
  • Web dashboard
  • Desktop, iPhone, and Android app
  • Visitor info
  • CMS plugins (WordPress, Prestashop, and more)
  • SSL encryption
  • Sound and visual notifications
  • Email notifications
  • Visitor notes
  • Chat transcripts
  • Block visitor
  • Transfer chat amongst agents
  • 1,000 visitor video recordings per month
  • 1 day recording history Home

  • Windows, Mac, iPhone, and Android apps
  • Integrations with WordPress, Joomla, OpenCart, and 100+ more
  • JavaScript API
  • Real-time monitoring
  • Automated triggers
  • Customizable widgets
  • Built-in ticketing
  • Canned shortcuts
  • Group messaging
  • Agent to agent messaging
  • Desktop notifications
  • 1880+ emojis
  • Geo IP tracking
  • Unlimited agents
  • Unlimited history
  • Detailed reporting
  • Ban / unban visitors
  • Aliases
  • File transfer
  • Tags
  • Mail notifications
  • Message filtering
  • Dashboard
  • Secure encryption
  • Visitor information

Paid Live Chat and Customer Engagement Service

If the free apps just don’t have the features or support you’re looking for, then see other popular paid live chat or engagement apps below. Or you can upgrade once your business has outgrown the free option.

Like this article and want to learn more about other ecommerce-related topics? Check out the following SellerZen articles:

Apply for Amazon Subscribe and Save for Consistent Sales!

Sign up for Amazon’s Subscribe and Save to earn customer loyalty, increase sales, and maintain consistent sales! Amazon’s Subscribe and Save allows customers to receive regularly scheduled shipments of products they need with a small discount. What that means for you as a seller is that you’ll have recurring and consistent sales.

Subscribe and Save also fosters customer loyalty to your brand. Whereas most sellers have to compete for individual sales, sellers who offer Subscribe and Save will not only retain their customers, but they’ll continue to add more customers and increase sales as well! This way, your advertising and marketing efforts have a lasting and additive effect instead of just working to get individual sales.

Landing page for Amazon's subscribe and save

How Subscribe and Save Works

  1. The customer shops for a product
  2. The Customer sees the Subscribe and Save option on search results and on the product detail page
  3. Customer adds the product to cart with Subscribe and Save
  4. You get a repeat customer
  5. The customer is likely to purchase other products from you
  6. You get a dedicated Subscribe and Save storefront to attract more customers

Screenshot of Subscribe and Save option of Amazon product

Product Eligibility of Subscribe and Save

Not all products are available for Subscribe & Save. Below are the categories that are eligible.

  • Automotive Parts and Tools
  • Beauty
  • Electronics
  • Grocery
  • Health & Baby Care
  • Home Tools & Home Improvement
  • Industrial Supplies
  • Kitchen
  • Lawn & Garden
  • Musical Instruments
  • Office Supplies
  • Outdoors
  • Pet Supplies
  • Sports
  • Toys

Sellers also have to adhere to certain requirements for the program. Those requirements are:

  • 85% in-stock rate (26 of the past 30 days)
  • Stable pricing
  • Limited to Lightning Deals or Coupons for promotional offers or you may get a pricing violation
  • If you withdraw or remove Subscribe & Save from your products, you’ll still have to fulfill orders for up to six months
  • Pricing (fluctuations) or inventory (low or no stock) violations will result in removal of Subscribe and Save option

Benefits of Subscribe and Save

For sellers, the benefits of Subscribe & Save are obvious: increased and consistent sales, repeat and loyal customers, and increased visibility through a dedicated storefront. Customers who subscribe to your products are more likely to purchase other products that you offer through your subscribe and save storefront.

That’s due in part to the added discounts they receive for having more subscriptions. For example, customers who have 4 or fewer subscriptions delivered on the same date in the Grocery category will only get a 5% discount. But if they have 5 subscriptions or more, their savings increase to 15%.

The benefits for customers are:

  • Extra savings for customers
    • Savings range anywhere 5% to 20% for diapers from Amazon Mom
  • Convenience
  • Ability to set purchase schedule

Like this Amazon article and want to learn about other Amazon services? Check out these articles: