Compare 9 Online Marketplace Fees

Marketplace fees from various online marketplaces can sometimes be tricky to find. We’ve collected 9 marketplaces and their fees in this article to help you decide where to sell. If you’re already selling on one of these marketplaces, consider expanding your store and inventory to these others. Expand your store name and brand recognition and capture more sales.

Want to learn where sellers get their inventory from? Check out our article on sourcing.


Amazon has both a free individual plan and a $39.99 monthly professional selling plan. This is the largest marketplace with worldwide distribution and reach. While the prices may be competitive, you’ll have access to more customers and more sales.

If you’re a new seller, many of the categories may be gated, while some brands are restricted. Certain categories require approval and sometimes a one-time fee of a few thousand dollars. Amazon fees are 15%.

Amazon Fee Table


After Amazon, eBay is probably the most recognized online marketplace. Like Amazon, there’s a basic fee structure and different Store levels that take slightly lower fees for selling. We’ve included the starter fee table below. The Store subscriptions take roughly 9% instead of 10%. This marketplace is very popular for used merchandise, whereas Amazon customers expect new products.

eBay fees are 10% plus an additional 2.9% Paypal fee, though this may be changing once eBay starts accepting payments. There are additional listing fees and promotional fees that will increase your total marketplace expense.

Ebay Starter Fees


If you’re selling handmade or crafty products, then Etsy is a great marketplace to sell your products. Many customers come to Etsy wanting something unique and with a personal touch. These handmade products don’t necessarily do well on Amazon since these small batches mean that products will never make it to the front page.

Etsy takes 5% and an additional 3% if you use Etsy’s payment system. These fees are in addition to listing and other fees.

Etsy Fee Table


Read our article on Shopping Actions to learn more about listing across Google Products. Google is a major new contender for online shopping. With more than 3 billion searches every day, you’re bound to get impressions and clicks for your products.

Google takes 12%.

Commission Table Shopping Actions


Walmart purchased Jet in 2016. While Jet may not have the traffic of its competitors, it still has the brand recognition that other marketplaces listed here may not have.

Jet’s fees are 15% for most categories, putting it on par with Amazon fees. Fees


Most tech-savvy customers will recognize Newegg. But what most people may not know is that Newegg has expanded its inventory (and marketplace) beyond computer and electronic components. Newegg and its vendors now sell products ranging from fashion accessories to automotive parts.

Newegg’s fees range from 10% (computer hardware) to 14% (apparel and accessories). Newegg also has three subscription levels that offer different features. The most basic subscription is free for vendors starting out. One unique feature Newegg offers is the ability to sell products in China, greatly expanding your audience.

Newegg Fee Table


SimilarWeb puts the number of Rakuten’s visitors on par with

Like Amazon, Rakuten charges a monthly fee and takes 12-15% commission in addition to a per-item fee of 99¢.

Rakuten Fee Table


This is another alternative to Etsy. If you’re looking to develop your brand, Tictail may be a great additional marketplace to sell your products and gain exposure. Because it’s aimed at small businesses, there are no commissions except for payment processing fees of 3.5% and 30¢ per order.

Tictail Fees


Walmart is one of the largest online retailers with a physical presence across the country. Walmart’s purchase of in 2016 means shows that it’s serious about growing its online operations and sales. While there are some issues being worked out, Walmart has the potential to capture more of the online shopping market share.

Walmart takes a fee of 15% for most categories.

Walmart Fees

Below are a few other marketplaces you can look into. Finding the fees for these may require registration and a little more effort. For example, Best Buy requires Electronic Data Interchange (EDI). Other marketplaces, like Zibbet, may be too small for larger business to spend time setting up.

  • Best Buy
  • Zibbet
  • Alibaba for USA sellers

If you’re looking to start your own store, then there are numerous options. As an online merchant, selling on these marketplaces will expand your sales and get your brand and store out there. Just starting your own Shopify site won’t give you the same traffic and exposure as selling on Amazon or eBay.  But you’ll eventually want to set up your own ecommerce store, and there are options out there to get started immediately.