Improve your Amazon Best Seller Ranking if you want shoppers to see your listings! WIth a low Best Seller Ranking, your products aren’t getting any impressions, and your competition is getting all the business!
Amazon’s Best Seller Ranking plays a significant part in deciding whether your products top Amazon’s search results. If you want to take your Amazon store to the next level and beat the competition, you need to improve your rankings.
The algorithm that Amazon uses to determine who is displayed on the first page of the search results is primarily based on sales volume. Naturally, those who already have a high ranking are going to get most of the sales, making it difficult for those with lower rankings to improve.
To a lesser degree, Amazon also factors in customer satisfaction and relevancy into determining your Amazon Best Seller Ranking.
If your listing isn’t shown on the first page of search results, there still are steps that you can take to improve your rankings.
Here are a few great tips to help you improve your best seller ranking and get more sales!
Write Quality Content
The quality of the content you write for your listing’s product description is an important factor that many sellers overlook.
Sellers focus on listing optimization and end up worrying about how many keywords they can stuff into a description, forgetting that the description is there to inform customers.
Poor descriptions will leave customers with unanswered questions and concerns. They’re more likely to purchase another product with a more detailed description.
Keywords are important when it comes to writing a title for your product, but you want to put some thought into how you write it. Your customers need to know what they are buying when they see your title.
Make sure that your title follows Amazon’s Style Guide and policies regarding product titles.
Depending on your product, customers may be looking for specific characteristics or keywords.
You can include your primary keyword towards the beginning of your title, but you want to be sure to include also the name of your product, its color, size, what it is used for, what benefits it may offer, and what materials were used to make it.
When writing out your product description, avoid listing only features and specifications. You want to write engaging text for your customers.
If you were in the market for your product, what info would you need to sway your decision to buy? Approach your product not from a merchant’s perspective, but from the customer’s perspective.
Do Your Keyword Research
If you haven’t already done keyword research in order to optimize your listing, now would be a good time!
Including the right keywords in your title and description is a great way to increase your product’s best seller ranking.
There are a few ways to determine which keywords you should include. Investigating your competition is an excellent way of determining what keywords have been working out for others in your market.
You can also try searching for the keywords you’ve been using to see what type of products are coming up. If similar products to yours appear, then you are on the right track.
If you aren’t having any luck with these methods, consider using a keyword research tool such as Google Keyword Planner. You can also look through our list of third-party services to see if any of the keyword tools can help!
Market Your Listings on Social Media
Consider marketing your product off Amazon in order to draw more traffic to your listings. Running social media ad campaigns that point to your products on Amazon is a great way of accomplishing this.
Social commerce is growing quickly. Many brands now use social media platforms like Instagram and Facebook to advertise directly to customers. These ads, known as shoppable ads, provide customers with a direct link to the product.
Customers who find you on social media will be able to get a better idea of who you are and what products you offer. If you’re selling through your own website, then you’ll be able to develop your own loyal customer list.
People who shop on platforms like Instagram are probably in the market for similar products, so by sending them to your Amazon listings, they’re more likely to buy!
Encourage and Respond to Reviews
If there is one aspect that stands out on Amazon, it’s their product reviews. Customers use Amazon reviews as one of the deciding factors on whether or not they purchase a product.
Encouraging your customers to leave a review is a great way to improve your product’s reviews. Many customers don’t leave reviews, but including a thank you note with a request for feedback or sending a follow-up email may encourage customers to leave feedback.
No matter how you encourage reviews, whether through a follow-up email service or an insert, you’ll want to make sure that you always do so within Amazon policy.
To avoid negative reviews, you want to make sure you are offering a quality product and not embellishing your product in the description.
Amazon shoppers expect quick turnaround times, so make sure your shipping process is solid. Customers who receive a product that meets or exceeds their expectations in a timely manner are much more likely to leave you a positive review!
From time to time, a negative review may occur. Negative reviews don’t always have to be a negative experience though. Take the opportunity to respond to the customer in private and publicly on Amazon to the review in order to make things right.
Showing your customers that you care makes it more likely that they’ll give you another chance in the future, and it’ll also draw in other potential customers!
With a little time and effort, improving your Amazon Best Seller Ranking is within your reach. By employing the 4 tips outlined above, your search rankings will begin to increase! As your listings make their way to the first page of search results, you’ll notice a real increase in sales.