Reset or Erase your new QuickBooks Online Company

Learn how to reset or erase your QuickBooks Online company (started fewer than 60 days ago) so that you can start over from scratch setting up your company.

Many users who are new to QuickBooks Online or bookkeeping for their small business may find that one month in, they’ve set up their QuickBooks Online company incorrectly.

Rather than go back and manually reverse every transaction, it may be easier to just purge, or erase, everything and start over. Keep the following two warnings in mind:

Your QuickBooks Online company must be fewer than 60 days old.

You’ll lose everything that you’ve entered into your company, including customers, transactions, and accounts.

If it has been more than 60 days, you’ll need to start a new QuickBooks Online company instead. Contact QuickBooks Online about your subscription (if you have one) or cancel and resubscribe to the new company.

Setting up your QuickBooks Online company for Amazon? Check out our article for a list of tips and advice. You’ll also find a link to our comprehensive guide for accounting for the most common Amazon transactions on that page.

How to Reset or Erase your QuickBooks Online Company

To reset your company, log into the QuickBooks Online company that you want to erase. Remember, your QuickBooks Online company must be fewer than 60 days old in order to be able to reset or purge.

  • Make sure you’re on the homepage or dashboard for your QuickBooks Online company
    • It may look like this:
  • Add /purgecompany to the end of the URL above
  • Read the warning and type “YES” in the box and click on OK
  • Follow the prompts to complete the purge
    • If you’re connecting any apps, you may want to wait 24 hours for the purge to complete on the backend

Simply click on Dashboard on the left navigation menu to go back to your homepage for QuickBooks Online.

Then add “/purgecompany” to the end of the URL and follow the prompts to completely erase your QuickBooks Online company. Remember: you will lose all data, so make sure you have everything you need exported and saved.

You should receive a verification prompt after. Type in YES and then click on OK. Your company will be reset and everything erased.

That’s it! Now set up your QuickBooks Online company the way you want!

Cancel Subscription if You Can’t Purge Your Company

If you no longer want to use QuickBooks Online or your company is older than 60 days, make sure you cancel your subscription before you start a new one.

  • Click on Gear Icon > Accounts and Settings
  • Go to Billing & Subscription
  • Click on Cancel Subscription

To cancel your subscription, go to your settings through the Gear icon and then Account and Settings.

Gear Icon Account and Settings

Click on Billing & Subscription and then Cancel subscription. Follow the prompts to confirm and complete your cancellation.

If you’re starting a new company, you can simply sign up for a new company using the same email address. Your old companies will remain attached to your email address for a year before it drops off, so you’ll have plenty of time to access any data you may need from them.

Like this article and want to read more helpful articles about QuickBooks Online? Check out the following articles below:

Know your Audience to Improve Advertising

Audience is everything. In business, our audience is the customer. The importance of advertising should never be underestimated, especially in a marketplace that is becoming increasingly competitive.

Many new sellers can benefit from marketing their products.  Branding and marketing will stick with customers long after the purchase. Sellers must know their audience and market accordingly. Just coming up with a “reasonable” price based on how much it costs you can lead to missed opportunities.

Think about McDonald’s and Carl’s Jr. In the late 1990s and early 2000s, each focused their marketing on a specific audience: kids and young adults, respectively. Their advertising campaigns and their products specifically targeted their audiences. McDonald’s pushed Happy Meals with toys and included PlayPlace in some of their locations while Carl’s Jr. focused on sex appeal and big burgers to market to older audiences. Even Carl Jr.’s commercial with Paris Hilton was a wild success because of the discussion it generated.

Sellers can benefit from asking some simple questions to focus their audience, branding, and marketing. It is difficult for sellers to market to the same audience as a big, established company, so to compete, sellers must find a niche segment. Some questions that sellers can ask are:

  • What are their educational levels?
  • Who is my target demographic (age, ethnicity, gender)?
  • What are their income levels?
  • What are their values?
  • Where do they live?
  • What are their jobs?
  • What are their personalities?

The answers to these questions will help sellers focus their branding and lead to better marketing. For example, take a company that wants to sell reusable water bottles. The target audience is college graduates in their 20s. Research shows that this demographic is concerned about health and the environment. Knowing the age, educational level, and values of a demographic will determine the materials the company can use to manufacture its bottles, and that information will also affect the price of the finished product. Too low of a price will diminish the audience’s impression of quality, while a high price may alienate the audience.

Details about the target demographic will also affect the kind words used on the product packaging, as well as the language and tone on the website or product page. Being able to say that the product is 100% biodegradable, BPA free, or that a portion of the proceeds go to plant a tree will appeal to this target demographic. Such features can be prominent in the features section of the detail page.

Make sure that your photos follow Amazon’s image policies. Our article not only provides some tips for product photography, but it includes some advice for Amazon images as well.

New sellers who are thinking about branding and marketing would be best served to consider their audience instead of just jumping in and assuming that people will buy products based solely on price. While price is often the determining factor in many people’s purchases, it’s not the only factor.