Amazon to suppress ASINs that do not meet title requirements

Amazon will suppress from Amazon Search ASINs that do not comply with product title requirements starting July 22, 2019.

Ensure that your products follow these product title requirements from Amazon and make any necessary changes before July 15, 2019.

Sellers should have received an email from Amazon announcing the change, but if you haven’t, then see the announcement on the seller forums.

Clear, consistent product titles make shopping much more convenient. As an Amazon shopper, you may have been overwhelmed in the past by sellers who spammed keywords into the titles, cluttering up search results and making shopping for products a bit of a chore.

Amazon has category-specific requirements as well as general requirements. Make sure to check Amazon for the latest product title requirements if you sell in a variety of categories.

For instance, 200 characters are generally the maximum for product titles, but some categories may have a lower limit.

Below are some commonly ignored requirements:

  • Capitalize the first letter of each word except for articles (a, an, the), conjunctions (for, and, nor, but, or, yet, so), and prepositions fewer than 5 letters (with, in, on)
  • Do not use all caps
  • Use numbers instead of spelling them out: 2 instead of Two
  • Spell out measurements like 3 inches instead of 3″
  • Do not use symbols like ! @ ? ~
  • Do not use subjective comments like “Best Seller”
  • Do not include a price or promotional messages like “Free Shipping” or “Sale”

Examples of listings on Amazon

Here’s an example of a product title for a popular nut milk bag.

This listing ignores a few of the requirements:

  • It contains sections of all capital letters
  • Measurements are not spelled out
  • Possibly contains subjective comments like “PRO QUALITY”
  • Possibly violates promotional messages requirement by offering free recipes and videos

With some careful revision, this product title can be optimized to meet title requirements and its length reduced significantly.

How might a cleaner product title look like?

Compare the difference between the AmazonBasics listing for a keyboard and mouse combo and listings from third-party sellers.

While some of the details may be useful to customers in the second listing, like “6-Button Mouse,” having redundancy like “Wire Corded” in the third listing just makes the title more cluttered.

Instead, consider putting information into the bullet points or descriptions instead of the title. Details like device and OS compatibility in the third listing can be moved to bullet points.

Customers generally base their decisions on pictures, reviews, and price, but long and messy titles may make customers scroll past listings.

Long titles require more effort to read and process, and many people don’t want to put any extra effort into shopping. Don’t forget to take a look at your listing on a mobile device to get a sense of how your listing comes across to customers.

Review your listings and revise them to ensure that your product titles meet Amazon’s guidelines before July 15, 2019. Take the opportunity to revise your product detail page to ensure that bullet points and descriptions meet Amazon policies as well.

If your listing is suppressed from search results, you’ll not only lose revenue, but you’ll also lose your sales ranking.

This has the potential to push your listing further down in the search results, making it more difficult to recover once you’ve revised your product titles.

10 Services that Monitor your Listings and Give You Hijacker Alerts

Looking for a service that will monitor your Amazon listings and provide hijacker alerts to your email or text message? Check out any of these third-party services to see if one fits your needs.

Sellers with popular items are often at risk of losing the buy box and control over the listing to hijackers. Some sellers not only want hijacker alerts, but they also want notifications for any other sellers piggybacking on listings.

If hijackers are discovered too late, sellers may see a noticeable drop in sales, and they’ll risk losing their sales rank if the listing is drastically changed. What’s worse, sellers may end up getting a large number of INAD returns if the listings are changed in subtle ways.

Paying an employee to check on the listings daily is one option, but no employee can be active 24/7.

Another option is to automate the process. Instead, have a service send you an email or text whenever an event like a change or a new seller jumps onto the listing.

We’ll go over some services in this article that you can check out. Visit the site for current features and pricing.

SellerZen is not affiliated with any of these services, nor does SellerZen endorse any of these services. We’ve created this list only for informational purposes, so do your own due diligence before you sign up with any services listed in this article.

AMZ Tracker

The Basic plan has limited features and has costs $50 per month. The service includes a suite of tools, one of which is a hijacker alert.


AMZAlert home

The most basic Start-Up plan begins at $80 per month, and text alerts go to 1 person only. Up to 50 ASINs monitored.

  • Product Listing Alert
    • Title
    • Image
    • Category
  • Review Alerts
    • Negative Reviews
    • Product or Star Changes
    • Deleted Reviews
  • Sales/Marketing Alerts
    • Product Suppressions
    • Buy Box Change
    • Piggybacking
    • Best Seller Badge Changes
    • BSR Best Seller Rank Changes
    • Keyword Changes
    • Price Changes and MAP violations


AMZShark home

AMZShark has a suite of tools, and one of them includes a hijacker alert. Pricing starts at $299 per month, with the first month free.


Bindwise home

The Starter plan is free with very limited options. It works only for 7 days out of the month and 100 alerts per day. Supports up to 10 marketplaces.

  • Monitor Hijackers
  • Listing Issues
    • Merge
    • Suppressed
    • Blocked
  • ASIN Change Notifications
    • Listing and Product Detail Pages
  • FBA Fee Overcharges
  • Shipment Reminders

Efficient Era

Efficient Era alerts home

Efficient Era charges 2¢ per order, with a minimum of $19 per month required. This plan allows you to monitor up to 1,000 ASINs.

  • Hijack Alerts
  • Buy Box Alerts
  • Feedback Alerts
  • Sales Alerts


HappySeller home

HappySeller has one simple plan that includes all features, and it’s $79.95 per month.

  • Monitor Amazon Business
  • Manage Reports
  • Protect
    • Product Image or Title Change
    • Hijacker Alert
    • Buy Box Change
    • Negative Review Alert
    • Policy Violation
    • Product Suppression
    • MAP Alert

Helium 10 Hijacker Alert

Helium 10 Hijacker Alert

Helium 10 has a free plan with basic or limited features. If you’re using their a la carte plan, then it’s $37 per month for just the Hijacker Alert service. Their free plan has monitoring for 2 ASINs.

  • Unlimited ASINs for the paid plan
  • Buy Box
  • BSR Best Seller Rank changes
  • Best Seller Badge changes
  • Product Suppressions
  • …more


ListingEagle home

The plans are currently 50% off at the time of this article. The basic Hatchling plan is $9.97 per month, but it’s only good for 1 ASIN. The next tier is good for 10 ASINs and goes for $19.97 per month, while their most expensive plan monitors 50 ASINs for $49.97.

  • Hijacker Notification
  • Supression Notification
  • Text and Email Notifications
  • Ready-to-use letter templates


SentryKit home

The lowest plan starts at $19 per month and allows monitoring and notifications for up to 20 ASINs.

  • Product Listing Alerts
  • Product Review Alerts
  • Keyword Phrases
  • Best Seller Badges and Category Change Alerts
  • Hijacker and Sales Alerts
  • Listing Suspension


ZonGuru home

ZonGuru’s suite of tools includes a hijacker alert. The Starter plan starts at $49 per month or $35 per month if you pay yearly. You can only monitor 5 products on this plan, but the next subscription gives you monitoring for 150 products.

Most of the services on this list have some sort of free trial. If you’re just looking for hijacker alerts, then the suite of apps from AMZShark or ZonGuru may not be an ideal choice since you’d end up paying for features you don’t need.

However, if you’re using multiple apps for your Amazon business, then maybe consolidating those apps can save you money.

Regardless of what you choose, having an employee or a service monitor your listings on an daily basis can reduce your losses should you get a hijacker or piggybacker.